Quality rich content is the requirement of the market. Providing well-researched content is important as it helps you build a good clientele, increasing the visibility of the website. Once you gain the attention of customers through quality rich content, then it becomes even more necessary to maintain that interest. To achieve this, one needs to provide continuous, updated, well-researched content to the customers.
A person, no matter how hard-working and efficient, needs some kind of tool to assist them in producing quality content. For example, not everyone’s knowledge of grammar is very excellent, so one can use Grammarly to assist them in this. Choosing the correct tool to assist is of utmost importance as it can either help you with your client engagement and quality production of content, or it can lead to a disastrous end.
Based on this understanding, we have prepared a list of content creation tools to help with the production of quality-rich content. We believe below mentioned four functions form the backbone of any content.
1. Content Creation and Management 2. Content Curation 3. Research and Planning 4. Writing
This is the most important part of creating content. One should always plan what they are planning to write and research it accordingly. Planning also helps in getting an understanding of the topic and the reasons this topic is being addressed. Once this understanding is established, then you need to do conscious research on the topic and know what the market is thinking. It is very important to know the emotion of the market and utilize the market knowledge to gain more profit and client engagement.
Always bear in mind that quality content cannot be produced without proper research and planning. To help you achieve content that is properly researched and planned, we have some tools available which can be used.
Semrush is a tool introduced to the world in 2008. Ever since its introduction, this tool has been successful with its strategy for showing keywords of competitive companies as well as one’s own company. Semrush’s easy-to-use approach has given the application more visibility than most. One does not need to have extensive knowledge of computers to use this tool. There are various advantages of using this tool:
● Resolving issues of websites ● Monitoring the performance of any website ● Keyword search optimization ● Knowledge of keyword ranking
The Semrush dashboard can show keywords, backlinks, sample media advertisements, referring text, and much more. Overall, Semrush is a place to find all that is involved in search engine optimization and improving content quality.
Although the prices are comparatively high for this software, it is equally compensated with the good quality of service which is being provided. This is a place where you can know about your competitors’ market progress, the keywords that are making their articles more popular, and so much more.
Ubersuggest is free for all SEO optimization tools. This was recently acquired by Neil Patel, who has expanded and updated a whole lot of features. The most important feature of this would be this application’s ability to search and give the researcher a set of related keywords. Sometimes it can also give keywords in terms of questions like if you search digital marketing, this application will give- How does digital marketing work? What are the benefits of digital marketing? Advantages of using Ubersuggest:
● Overview of keyword: This gives overall data on the usage of keywords, like why this keyword is trending and what is the meaning and usage of the keyword.
● Backlinks and Domain Score: Backlinks form an important part of the visualization of the content. This application gives you an in-depth analysis of backlinks with ways to improve your domain score.
● Content Ideas: As mentioned above, this application can help in understanding what is popular today in social media and how you can utilize it in your content. This helps you in deciding the content topics according to the current trend.
So, in case you want to write new content but cannot come up with any content idea, Ubersuggest can help you. This is an amazing tool that offers more than keywords; it has a lot of noteworthy features which can help you in making quality content.
Keywords Everywhere now offer a paid as well as free version which one can use as an extension tool in Chrome or Firefox to increase the quality of any content. If we consider review ratings, then, Keywords Everywhere has 4.6 out of 5 on the chrome web store. They provide us with many benefits such as:
● YouTube Metrics: Apart from providing SERP data, they also give insights on YouTube tags and videos, which can help boost a social media platform.
● On-page analysis: Keywords Everywhere provides an on-page analysis that can be simply translated to give you all keywords of the page you are currently browsing; this knowledge can give you an idea of the keywords to use for increasing the traffic on your content.
● Spam score: With the help of this application, a person can also know the spam score of any domain or website and how the spam score is impacting their viewer traffic.
Although it is important to have keywords, too many keywords in your content do not give a guarantee that the content will get maximum views. Keep this in mind when writing quality content.
This is a real-time application that gives data according to real-time searches and trends. Google Trends can be used to understand spikes in searches as well as comparative keywords. Another factor is that this tool will help you understand which keyword is popular in which geographical location. The benefits of using Google Trends are:
● Understand a location: It is very important to understand the location while trying to look for content, as what is popular in one region can hold no significance in another region. Google Trends helps you increase the understanding of location and content that is popular in a particular region. ● Monitor marketing performance: This tool gives you real-time data on keywords which can help in monitoring the market in real-time, showcasing an increase or decrease in usage of certain keywords at any given time.
Overall we can conclude this tool helps you get an understanding of data and searches in real-time, which can be very useful when considering writing content for any social media platform.
Once you are done researching for the content, you are all ready to create content. But is creating any content sufficiently, or do you need something extra for making it visible to audiences and readers. For this task, you can easily take the help of tools available online.
This allows you to find popular, engaging content from around and across the globe. In case someone is looking to create content, they can simply look into BuzzSumo. Not only this, BuzzSumo can help in locating popular influencers around you. However, it is free to use but with limited features. In case anyone wants to use the entire feature range available, then they can upgrade to the paid version. Below are some noteworthy advantages of Buzz Sumo:
● Insights about content: a platform for highest content proceedings, audience preferred length, etc ● Influencers and BuzzSumo: locate the influencer, connect with the influencers, and so much more.
It is almost always advisable to use a tool when creating content for getting maximum results.
This is a CSS tool that helps in improving the style of the content and makes it look more beautiful and clean. There are many options to choose from in tailwind to style the content. We can also join the tailwind community in case we want to engage in any conversation regarding the application. Below are the advantages of using tailwind:
● The entire concept of classes and ids is gone. You never have to worry about that anymore. ● As the classes and ids are no longer, the CSS code becomes significantly less. ● We can now focus more on customization and use different options for the same. ● We can create complex but beautiful layouts using this.
Curation is similar to creating, but in this, we take knowledge from different sources and then combine them to form interesting content. This can be very hard-working as well as monotonous tasks. Mostly it is preferred to use tools to help along the way. There are a few tools that can help in making curating content easy and less monotonous.
This is an integrated user interface that can help in scheduling social media posts or managing your entire social media account. As this has a freemium model, a person can use it as free or as a premium paid service. With more than 9 million users, this tool has been helping a lot of people. Advantages of Hootsuite:
● Multiple social media monitoring ● Maintaining an advanced social media posting schedule ● Making it easy to view analytics data ● Managing clientele on social media
Buffer is a social media management tool that helps in managing all your social media requirements from one place. This is also a freemium service and is comparatively having more presence with Instagram. But that does not mean you cannot use Buffer with other social media platforms. Some of the key features of Buffer would be:
● Engagement with customers made easy ● Follow-up features help you in analyzing the previous posts in terms of popularity. ● We can respond to popular or interesting comments using a buffer.
Even though the content is amazing but poorly written or has grammatical errors, then it would not be able to engage readers effectively. So it is important to have grammatical-error-free content. Not all of us are good at using our grammar in daily life. For this reason only and much more, it is advisable to use tools for achieving quality content without any grammatical errors.
This is a freemium tool that helps with the analysis of content and provides suggestions to improve the content. This can be used as an application on mobile or as a plugin in Chrome. We can use it with a Google account or make our account on the website. Grammarly helps by underlying the mistakes and providing alternative solutions to correct the mistakes. Not only does it provide new words, but it also underlines space and punctuation errors. Some of the advantages of using Grammarly:
● Errors are underlined in Red ● Giving alternative phrases or words ● Making the content more beautiful as well as grammatically correct. ● Checking plagiarism ● Checking the readability of the content
There is so much more a person can achieve by using Grammarly. This is a must-have tool for anyone who is looking for content creation.
This is a plagiarism check tool that helps in identifying plagiarism in your content. As a writer, chances of unintentional plag are very much frequent. Since everyone is using the same or similar keywords, content can be plagued unintentionally. As such, the name suggests this tool helps in escaping the copied content. Although this is not a free for all tool, the advantages of using this are high. The price is worth it. There are various advantages of using Copyscape:
● Plagiarism check ● Readability check ● Easy to use
The above mentioned are a few tools that can be used to increase the visibility of your content on social media.
Although all these tools are amazing and easy to use and understand, one must know when and how to use these tools to effectively increase the social media game. Given that, in the end, it is you who has the responsibility of maintaining, learning and profiting, then you must know how to use and balance these tool
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