With the current revolution across the globe, the usage of the internet has increased to a great extent. With this, the use of search engines has also surged. A website’s need to be seen has also grown. This need has given birth to search optimization.
Search engine optimization, by definition, is a marketing strategy where anyone can use quality content with current trends and keywords to gain popularity. Although creating quality content alone does not help in climbing the ladders of search engines or making search engines notice you. Apart from having quality content, one must possess the analytic skill and an understanding of algorithms to ace search engine optimization(SEO).
Search engine optimization, in simple terms, can be said to be a strategy that was developed for marketing, so websites using the correct tools and algorithms can gain more advantage over those who are not using search engine optimization. Appearing on the first search engine when someone searches for something related to your website can be beneficial and help in generating more revenue.
With the growth of digital marketing, the need for reliable SEO optimization is a must for anyone who is earning or planning to earn revenue through their website. These days there are a lot of tools available for making a website SEO friendly and providing an SEO strategy so one can appear on the first few searches. Here we have curated a list of different Google tools one can use when looking for an SEO strategy or making their website more optimized, or simply wanting to improve how their website looks on search engines.
As the giant in the search engine business, Google offers tools for SEO optimization, among other things. Using this console, one can easily receive notifications about issues occurring with websites and how to fix those issues. This is an entirely free tool which can be a bonus for a lot of people starting their business or who are new to SEO and want to grow their business using SEO. Apart from providing URL indexing, Google console can also be used alongside Google analytics which will give the user a set of keywords to increase visibility. All these features can be accessed in one place without any additional cost.
● Helps with the Appearance of a Website
As a part of the Google unit, the Google search console can directly show how your website will look when anyone searches your website. This can be used to make the website look more user-friendly and engaging. Consoles can also help in checking whether the metadata and other adversaries are looking at how the website owners initially designed it.
● Is Your Title of the Page Properly Aligned
One can use the console to change the appearance of a website. The HTML of a website must always include the heading, topic-appropriate titles, metadata, and keywords for proper optimization.
● Google Index
As the name suggests, the Google index can show us the approach which Google uses when indexing the content. Using this, one can make changes to the URLs if one desires to or add more keywords.
This tool is used to improve the performance and the design of the website. This tool’s most important feature will be improving user experience through various means such as giving analysis about page loading time. Various aspects make a website user-friendly such as SEO and PWA. Lighthouse helps in the optimization of features like SEO also for websites.
● Using this Tool is Easy
Lighthouse provides an easy-to-use, user-friendly tool that can provide accurate analysis results for any website.
● Automation
This tool is fully automated, so the chances of outside disturbance or human error are less, which leads to a very smooth performance.
● Mobile Friendly
With the change in times, a change in tools we have used is also required. Lighthouse helps analyze the look and feel of a website on mobile also, which can help a lot with increasing the visuality of a website.
Google keyword planner is used to search keywords and use them to elevate business. Initially, keyword planner was a pay-per-click application that ran on Google ads. This application is free to use for everyone, which means we just need Google ads to account, and we can utilize all the features of Google planner.
● Keywords
Keyword planner can help in finding popular keywords and search volumes to help with website optimization. With its fairly easy-to-understand UI, it has become very simple to find keywords related to your current content and use them on a website.
● Filtering the Search Results
Once you get a large volume of keywords, it becomes important to filter this data according to the requirement to gain maximum insights. Keyword planner provides various ways to achieve this filtering.
● Organization of Content
Apart from providing keywords, this planner can help with organizing the content in an easily understandable order. This feature of the keyword planner can help a lot in making quality content for any website.
As the name suggests, it is for businesses, and this tool showcases these business pages and helps them modify their design and appearance when they appear on any search engine. As it is a very common practice to search on results, for example, we all have at one point searched popular restaurants near restaurants or me near me, now based on images and metadata, we have made our choice. Google My Business helps businesses with this only that is how their business appears on the search and how they can optimize the appearance to get maximum traffic.
● Appearance
Using Google My business helps you with listing on various other Google tools such as Google Maps or with the simple local listing for any search on Google.
● Review
As reviews play an important part for any business, this tool helps with receiving reviews as well as showcasing them when searching about your business. Review management can be a good feature to consider when using or setting up a website to gain revenue.
● Insights About the Market
Not only this but Google my business also helps with gaining insights about the market and how it can be used to increase revenue for your business.
Google Tag Managers keep all your tags in one place and manage them effectively. In the past, it was very difficult to manage these tags, and many companies preferred having a web developer take care of this, But with Google Tag Manager, one can manage these tags free of cost and efficiency.
● Can be Used Easily
This tool has a very simplistic view and can be used by anyone to improve the quality of websites. One does not need to know any programming language to use this tool which can be considered a major advantage as not everyone is good with programming language.
● Troubleshooting Made Easy
As all the tags are in one place, it becomes fairly easy to find a wrong implementation of a tag and correct them effectively.
● Event Tracking
Previously, we used to have javascript codes to track events such as on-click. Now with Tag manager, one can enable auto event tracking, which will track all these interactions in one place.
Algorithms used by search engine giant “Google” are as mysterious and cryptic as ever. But Google has provided us all with a lot of free tools to showcase what they, as a search engine, find important and how to make your website more uniform, better, and user-friendly. Not only this, but they have also allowed us to understand the internal working of a search engine and use keywords to modify, update or simply gain more traffic for your website. Using these tools is very easy, and with their schematic interface, one can always be ahead of a lot of competition. Using them correctly and with the correct combination can give a person an SEO-optimized website.When it comes to Google, there is something for everyone. And it is not always required to know a programming language to utilize these tools to gain maximum results.
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