Pinterest is a platform where people upload or pin different kinds of things. The content is so diverse that one can find just about anything here. It can range from delicious food items to strenuous workout regimes. It can be about cars or pets, clothing or diet plans, the list goes on.
Pinterest has a user base of more than 19 million ( and still growing), so it sure is a good place for marketers to tap into. Here, different marketers or e-commerce companies pin their products or advertise them to attract the attention of the Pinterest user.
When you open your Pinterest account you will be sure to spend a considerable amount of time browsing the content. It is just so difficult to keep away from all those carefully crafted images and videos. The marketers make sure that they provide something for every taste.
Most Pinterest users claim that they use it to find out things they need to buy. It helps them in making purchase decisions, also they can pin their liked items on the dashboard for further perusal. Pinterest is the web-based social media platform where users can browse the pinboard for their leisure as well as to look for items of interest.
All these features of Pinterest make it a magnet for both buyers and sellers. Those companies that have a good grasp of Pinterest can make huge profits from it. This platform will only grow as more and more people join in and follow it. This is going to be one of the biggest hits on social media marketing. This is the best avenue for small to medium business startups to bring their products to the market.
But is this for just anyone? As in everything else, success comes to only those who do their job well. To run a healthy business on Pinterest, a good strategy is a must. Only by executing a set of successful Pinterest marketing strategies one can push up a small business to a huge one. So, what are these strategies? Let’s examine them in the following ways.
Nobody cares about boring posts. Think about what you do when you come across boring, poorly crafted pictures or videos, you just scroll through them! The first thing a beginner on Pinterest needs to realize is that all the posts they make should be attractive and intriguing so that it creates curiosity in the minds of the audience. Always remember that great content is the key to a successful business. Good content, be it visual or otherwise gets liked and shared more. However extraordinary the product may be, if it is not presented properly it won’t matter much because, in social media marketing, a great deal depends on presentation/ impression.
Advertising and enticing users with great content is good but not nearly enough. What’s more crucial in developing a successful business on Pinterest is the ability of the marketer to build up a flow of information that can make a reconnection with the user to drive them to decide to buy the product. This strategy can be implemented easily by creating content both audio and visual that is strong enough to entice and drive the consumer to action. Here the secret lies in crafting the best content and presenting it at the right time. Timing is very important, knowing the targeted audience and the amount of time they spent on Pinterest is critical in building a strong business.
Yes, the more you ask the more you get. Do not sit ideal and hope the little thing you did will bring a big return. Consistency is the key to a successful career. Instead of cramping your Pinterest page/dashboard with all your pins at once, go for a single post per day for starters. Just make sure that the one you pin is the best. Gradually you can pin more at regular intervals. Remember in marketing, regularity is vital in acquiring and holding your audience. What drives away potential fans is irregularities in offering new products. So, make sure that you always have something new to offer. Even if it’s just the old product, showcase them in a different light.
When it comes to social media marketing, the distinction is proven by the number of followers. The more followers the more successful. So, how do we get more users to follow us? The most and foremost thing is to be active and enthralling. Delightful content gets shared more, and more shares gets more followers. To create good content and share consistently.
The importance of SEO in digital marketing cannot be stressed enough. Without SEO your content is as good as it was never made! You must optimize your content for search engine optimization. It is what drives traffic into your content. Users search for all sorts of things on the internet, if your contents are SEO ready then all these searches will land on your page!
What drives marketing more than advertising, right? Troost to your product, going for Pinterest ads is a good investment. Targeting your audience with strategically crafted ads will surely propel your business to greater heights. Pinterest provides five types of ads, video awareness, promoted app pin, traffic, engagement, and awareness. Judicious use of these ads will popularize your pins with the right audience.
This is crucial for the success of your venture, whatever field you may be working in. Hashtag plays a vital role in exposing your product to a diverse audience. The more hashtags you add the better but care should be taken that you do your research so that it is clear and specific. Adding hashtags to your pins makes it easier to find your products. So use hashtags as much as possible and let your product explode into the market!
Try to pin new and fresh products now and then so that your content doesn’t become old and stale. Refresh your pins time and again and look for new ideas. Be innovative, redesign your products, and make them new again. Remember newness attracts more traffic. Pinterest has a way of rewarding fresh pins with fresh content.
A marketer who does not know the value of the holiday season is missing out on a lot of ways. Holiday seasons are exciting times for the consumers with all the deals they know are coming. Plan for the holiday season with as many exciting offers as you can make because this is going to be one of the biggest exposure you can get for your brand.
This is a remarkable feature of Pinterest which helps link a pinner to a website. You can use this feature to direct traffic to your website which can be easily turned into the purchase of your service and products. Pinterest is handily the best place for people to check out the latest trends and Inspiration. If they find something good they can easily buy it through the shop’s pins tab.
A successful business on Pinterest is mostly a data-driven marketing strategy. Tracking and analyzing the audience is what makes a business skill higher. To get Pinterest to work for you, what you need to do is, first of all, sign up for a business account on Pinterest, choose the category of your product, post attractive photos and videos, use keyword leverage, etc.
In today’s digital world, success depends on the level of how tech-savvy one is. It is a very simple process and at the same time a very time-consuming and frustrating job. It takes perseverance and dedicated effort to succeed in this cut-throat competitive society. Patience is the hallmark, start steady and make strategic moves to reach the target.
Having an idea is a good start but that idea needs to be backed by a solid effort to bring it to life. For all the budding startups, Pinterest is one of the most incredible places to get the right amount of exposure. The latest data shows that there are more than 300 million daily Pinterest users worldwide, among these, 83% of those who pin every week made a purchase, and more than 8 million pinners on Pinterest are actively using auto content.
Pinterest is a huge market and it is time to dive into it with all the power in possession. Facebook and Instagram have been doing it for a long time but now this is Pinterest time. Look at the stats, this shows what a massive influence Pinterest has on the people deciding to buy products.
With the right set of action plans as emphasized above, any startup can easily make it to the top. In this modern period, social media is in everyone’s hands. They use it to shop and do online stuff, in short, the market is in everyone’s hands. Those who know how to exploit it are the successful ones.
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